Trade Show Booth Ideas that Attract Visitors
Participating in an industry trade show is a smart way to draw attention to your business. However, you won’t reap all the potential benefits if your trade show booth isn’t eye-catching. While you don’t want to go overboard with a gaudy display, you also don’t want a display that’s easy to overlook. Striking the right balance can be a challenge. That’s why you should consider incorporating one or more of the following ideas into your booth:
- Offer an Interactive Experience: Too often, trade show booths consist of little more than some text, and space to display key products. This gives people who visit the booth little reason to engage with the product or service. Instead, provide attendees with some sort of interactive experience. If you’re marketing a product, let them test it at your trade show display. If this isn’t feasible, a photobooth is another option. Taking pictures with your visitors creates a friendlier atmosphere, and it provides you with content for social media. Most importantly, if there’s an interactive component to your trade show booth, passersby will notice others participating, piquing their curiosity.
- Avoid Barriers: Although you may need to use a table to display your product, don’t make the common mistake of positioning the table between you and your potential visitors. You want the people operating the booth to be engaged with the crowd. Position your table so that you can more easily draw people to it. It’s too easy for the table to simply become a barrier separating you from everyone else.
- Incorporate Video: If you have a relevant video or slideshow—preferably one with little or minimal audio—include it in your trade show booth. You don’t need a large screen or expensive projector, either; a simple tablet or laptop playing the video on a loop can give your display added visual appeal. This is an especially good idea if you need to demonstrate your product in order for people to understand its function. If you’re constantly demonstrating it yourself, you’ll be too distracted to get the attention of everyone passing by, limiting the number of people you’re able to reach.
- Advertise a Giveaway: The most prominent text in your trade show booth should be devoted to advertising your company and explaining its value to customers. With the leftover space, advertise a giveaway. You could simply give visitors inexpensive but relevant items, like keychains or stickers with your company logo. If you want to make an even stronger impression, consider giving visitors some sort of ticket and explain that if they return to your booth later in the day with it, they can claim a prize or giveaway item. Very often, people who attend trade shows stop by a booth early, then move on to view the others, telling themselves they’ll return to yours later when they’ve seen what else is on display. You want to give them some sort of physical reminder that brings them back to your booth before they leave.
- Brand Your Display: If you don’t have the budget or space for a larger trade show booth, you need to make sure that every component of your display reflects your brand. When you do have the luxury of space, a spare, minimalist design is not only acceptable, but often more effective than a colorful, busy one. On the other hand, when you don’t have that much space to work with, you’re better off making sure that your logo or branded imagery is featured throughout each area of the booth, from the main display boards to the cloth covering your table. Consider giving away or selling branded apparel too.
- Use a Color Wheel: The human eye is naturally drawn to colors which complement one another. While some people have a good sense for which colors look best together, others don’t possess this skill. Luckily, with a simple color wheel, you can easily identify hues and shades that match the scheme of your branded material. Having a color wheel on hand will also help you avoid using too many contrasting colors in your display.
- Make Your Visitors Comfortable: If you’re fortunate enough to have a lot of space for your trade show booth, put it to good use by offering comfortable chairs or a sofa for your visitors to relax in. People often get tired walking around a trade show all day, and would welcome any opportunity to take a break. Even better, provide them with some free water or snacks. While people are relaxing at your booth, you’ll have more time to describe your product or service. When people are more comfortable, they tend to be less distracted.
- Use Lighting Strategically: It’s a common mistake to make when designing a trade show booth: assuming that more lighting will translate to more attention. This isn’t necessarily so. Sometimes, less is more. When installing your lighting, the goal shouldn’t be to blind your visitors. You’ll be much more successful in attracting people to your booth if you use lighting strategically. For example, if you’re displaying multiple products or items at your trade show booth, position moderately bright lights alongside or above them. This is an especially effective way to make them stand out if the rest of the booth is noticeably darker. When the entire display is too bright or too dark, it’s difficult to spot the relevant items.
- Be Consistent: This may be one of the most important points to keep in mind when designing a trade show display. Try to limit your color scheme to two or three different colors. Apply the same principle to your text, using no more than three different fonts. If you know any graphic design experts, consult with them to ensure that your fonts, graphics, and colors all have a consistent visual character. People respond more positively to trade show booths with clean, organized visuals.
Often, trade show success has a lot to do with visually attracting as many visitors as possible. Design your trade show booth to capture the attention of passersby. Once you have their attention, then you can demonstrate what your company has to offer.